Are you keeping up with Marketing these days?
I am Brazilian, but will be posting in English because I do have a world outlook on subjects and I hope to have an international audience.
Second, who is the target audience for my blog? Primarily marketers because Internet & Marketing have been my specialties for ages.
Which brings me to the main reason I started this blog:
The evolution of the Internet into a medium that encourages socializing brings more challenges for marketers and branding specialists. Marketers are being challenged to add second-generation technologies to their marketing mix. At a minimum, they are starting to listen to what their consumers are saying about their brands in blogs and forums. Changes have been revolutionizing the marketplace so fast that if you are not an early adopter, you have to completely immerse yourself so after the fact you can exploit employing these new social mediums as marketing tools. It’s crazy! Who can keep up?? It’s massive! Just a couple of weeks ago it happened to me when I decided to start using Twitter! Now I never go to bed before 2 or 3am…
This entry was posted on April 14, 2008 at 7:44 pm and is filed under Marketing. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: Marketing socialmedia Internet Twitter
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